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Privacy Policy

Last updated: November 2026

This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights in relation to it. By using Phrowto you agree to the practices described here.

1. Who We Are

Phrowto is an independent mobile application ("App"). References to "we", "us", or "our" refer to the developer and operator of Phrowto. For privacy enquiries, contact us at: our contact form

2. Data We Collect

We collect and process the following categories of data:

  • Account data: email address, display name, and profile photo (if provided) when you create an account.
  • Event data: event names, dates, descriptions, and settings you create within the App.
  • Media: photos and videos you upload through the App's in-app camera or media picker.
  • Contact data: if you allow the App to use your device's contacts (for example to pick people to add to an event, or to show the names you have saved for event participants), the App reads contact names and phone numbers on your device. We do not upload or store your full contacts list.
  • Device and usage data: device type, operating system version, App version, crash logs, and usage analytics (counts of actions such as creating or joining an event) to help us improve the App.
  • Advertising identifier and ad-measurement events (only if you accept, see section 12): your device's advertising identifier and counts and categories of actions in the App, used to measure our advertising.
  • Push notification tokens: to send you in-App notifications about your events.
  • Transaction data: purchase records related to in-app purchases (processed by Apple or Google — we do not receive or store your payment card details).

3. How We Use Your Data

We use collected data to:

  • Operate and provide the Service, including storing and displaying event media.
  • Authenticate your account and keep it secure.
  • Send push notifications about your events (you can disable these in your device settings).
  • Diagnose bugs, crashes, and technical issues.
  • Improve the App through aggregated, anonymised analytics.
  • Measure which of our ads lead to installs, sign-ups and purchases, only if you accept ad measurement (see section 12).
  • Comply with legal obligations.

We do not sell your personal data to third parties. We never use your phone number, name, email address, event details, or photos and videos for advertising. If you accept ad measurement (section 12), we share limited, non-identifying event counts and your device's advertising identifier with Meta and Google to measure our own advertising.

4. Media Storage and Retention

Photos and videos you upload are stored on third-party cloud infrastructure to deliver the Service. We do not guarantee the permanent availability of your media. Media associated with deleted events may be removed at any time. You are responsible for downloading and keeping copies of any media you wish to retain. We accept no liability for lost, corrupted, or inaccessible media (see also our Terms of Service).

To protect the fairness of the credit system, our servers may automatically delete media files that exceed your purchased credit allocation. This can occur if media is captured offline and subsequently synced after your credits have already been fully used on another device. Affected files are deleted permanently and cannot be recovered. The timestamp recorded at the time of capture determines which files are retained; files captured earliest are kept first. See Section 4 of our Terms of Service for full details.

5. Third-Party Services

The App relies on third-party infrastructure providers, which may include:

  • Firebase (Google LLC): backend services, authentication, storage, and push notifications.
  • Google Analytics for Firebase (Google LLC): usage analytics, only if you accept ad measurement.
  • Meta SDK (Meta Platforms Ireland Limited): ad measurement, only if you accept ad measurement.
  • Apple App Store / Google Play: app distribution and in-app purchase processing.

Each third-party provider has its own privacy policy. We are not responsible for their data practices. By using the App, you acknowledge that your data may be processed by these providers in countries outside your own.

6. Data Sharing

We do not sell or rent your personal data. We may share data in the following limited circumstances:

  • With other App users: your display name and profile photo are visible to other participants in events you join or create. Media you upload is shared with other event participants after the release date.
  • With service providers: third-party infrastructure providers who process data on our behalf under appropriate data processing agreements.
  • With Meta and Google, only if you accept ad measurement: your device's advertising identifier and counts and categories of actions in the App, to measure our advertising (see section 12).
  • Legal compliance: if required to do so by law, court order, or governmental authority.
  • Business transfer: in the event of a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction.

7. Guest and Invitee Content

When you invite guests to your event, they may upload media that includes images of other people. We are not responsible for content uploaded by guests. If you believe content uploaded by another user violates your rights or applicable law, contact us at our contact form and we will review the report.

8. Security

We implement reasonable technical and organisational measures to protect your data. However, no method of transmission or storage over the internet is completely secure. We cannot guarantee the absolute security of your data and accept no liability for unauthorised access, disclosure, or loss resulting from circumstances beyond our reasonable control. Please see our Terms of Service for further details.

9. Data Retention

We retain your account data for as long as your account is active or as needed to provide the Service. You can delete your account in the App under Settings, then Delete Account. Your account is permanently deleted after a 28-day period in which you can cancel the request. You may also request deletion of your account and associated data at any time by contacting us. Some data may be retained for a limited period thereafter for legal compliance, fraud prevention, or dispute resolution purposes.

10. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data ("right to be forgotten").
  • Object to or restrict certain processing.
  • Data portability (receive your data in a structured, machine-readable format).
  • Lodge a complaint with a supervisory authority (for UK/EEA residents, the ICO or your local data protection authority).

To exercise any of these rights, contact us at our contact form. We will respond within 30 days.

11. Children's Privacy

The App is not directed at children under 13. We do not knowingly collect personal data from anyone under 13. If you believe a child under 13 has provided us with personal data, please contact us and we will delete it promptly.

12. Cookies and Tracking

The App: ad measurement

The App does not use cookies. When you first open the App (version 2.0.2 and later) it asks whether you want to help us measure our ads. This is optional.

If you tap "Accept", the App switches on the Meta SDK (Meta Platforms Ireland Limited) and Google Analytics for Firebase (Google LLC). They receive your device's advertising identifier (the Advertising ID on Android, or the IDFA on iPhone if you also allow tracking when your device asks) and counts and categories of actions in the App: signing up, creating or joining an event, uploading your first photo or video, sending an invite, viewing a reveal, and purchases of credits (value and currency). We never send your phone number, name, email address, event names or codes, or your photos and videos. We use this to measure which of our ads lead to installs, sign-ups and purchases. Meta may process this data in the United States and acts as an independent controller for its own purposes; see Meta's Privacy Policy.

If you tap "No thanks", neither is switched on and nothing is sent. You can change your choice at any time in the App under Settings, then Ad measurement. On iPhone you can also turn off tracking for Phrowto in your device settings under Privacy & Security, then Tracking.

This website

This website may use minimal, session-only cookies for basic functionality, which do not need your consent.

If you click "Accept" on our cookie banner, we also load the Meta Pixel (provided by Meta Platforms Ireland Limited, the company behind Facebook and Instagram). It sets cookies (such as _fbp) and sends Meta information about your visit, such as the pages you view, your browser and device details and your IP address. We use this to measure the performance of our advertising and to show Phrowto ads to people who visited our website. Meta may process this data in the United States and acts as an independent controller for its own purposes; see Meta's Privacy Policy.

We do not load the Meta Pixel unless you accept. If you click "Reject", nothing is sent to Meta. You can change your choice at any time using cookie settings.

13. International Data Transfers

Your data may be processed in countries outside your own, including the United States, as part of our use of third-party cloud services. Where required by law, we ensure appropriate safeguards are in place for such transfers (for example, Standard Contractual Clauses for EEA transfers).

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date at the top of this page. Continued use of the App after changes are posted constitutes your acceptance of the revised policy.

15. Contact

For any questions, requests, or concerns about this Privacy Policy or our data practices, contact us at: our contact form

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